Impact and feasibility scale: map the group's judgment before deciding
When a team has a list of ideas or initiatives to evaluate, the conversation often gets stuck on a few vocal opinions. This template offers a different starting point: before anyone argues for or against anything, each person places their own judgment on the matrix. The full picture surfaces first, and the discussion follows from there.
What tends to happen is that the distribution reveals something the group did not expect. Two people who seemed aligned turn out to have very different reads on feasibility. An idea that felt risky to one person looks straightforward to several others. Seeing that spread changes how the group talks about priorities.
How this example is built
This impact and feasibility scale combines two Questiory features: the pin on image interaction and the tour visualization.
With pin on image, each participant places a pin on the matrix image at the point that best represents their assessment of the idea or initiative. The horizontal axis represents feasibility, from low to high. The vertical axis represents impact, from low to high. There are no predefined options: each person positions their pin freely, which means the result captures genuine individual judgment rather than forced categories.
The tour visualization lets you walk through the pins one by one after everyone has responded. It works well when you want to give each person a moment to explain their placement, or simply to let the group take in the full distribution before opening the conversation about what to prioritize.
When to use it
A few situations where this works well:
- Prioritization workshops: evaluate a set of ideas or initiatives together and let the matrix surface where there is alignment and where there is not.
- Innovation reviews: a team that has been brainstorming uses the matrix to move from generating ideas to making sense of them.
- Strategic planning sessions: place potential projects or bets on the matrix before committing to a roadmap.
- Decision-making with stakeholders: gather independent assessments from people with different roles and experience before starting the discussion.
Use this template
Go to Questiory, click the Use template button, search for "Impact and feasibility scale" and click Create. From there you can swap in your own matrix image, adjust the question, or add more slides for each idea you want to evaluate.
A note on how to use it well
The matrix works best when the idea or initiative being evaluated is described clearly and specifically. Vague prompts lead to vague placements. A sentence or two that explains what the idea actually entails gives participants enough to form a genuine judgment.
The tour is especially useful when there are outliers, a pin placed far from the cluster. Giving that person space to explain their reasoning often surfaces an assumption the rest of the group had missed.
What kinds of ideas would you put on this matrix with your team?